Sarkodie and Shatta Wale’s upcoming albums, according to Bullgod, cannot compete with Black Sherif’s debut, dubbed “The Villain I Never Was.”
The Hip-hop and Dancehall superstars are set to release their albums JAMZ and Gift of God later this year, respectively, but Black Sherif’s body of work is expected to outperform both.
Speaking to Doreen Avio on Daybreak Hitz, the artiste manager stated that Sarkodie and Shatta Wale, unlike Black Sherif, face challenges in reaching a wider audience because they are not signed to distribution companies like EMPIRE.
According to him, Black Sherif’s association with companies such as EMPIRE places him far ahead of other Ghanaian musicians.
“I woke up this morning and I realized that this month is serious because we have three of our artists releasing albums,” said Bulldog.
“On top of my mind, I said Black Sherif will do better than all of them. Black Sherif has a label and they don’t.
“Shatta and Sarkodie are all about to compete with EMPIRE. They don’t have the strength to do that.”
Bullgod added that it will only take a miracle for them to reach a wider audience.
“Empire is a very big company and in terms of reach, Sarkodie and Shatta do not have what it takes. It will only take a miracle.”
Bullgod took the opportunity to throw some light on the importance of being signed to major record labels to widen the reach of musicians.
According to him, Ghanaian musicians need to understand that musicians cannot be in the music business and expect to do everything alone.
“Music has changed. It’s been like this for a very long time, but we did not understand the system at the time. You can’t do this alone. Ballhaus entertainment cannot do this.
“You can’t compare KiDi to Vanilla; you will miss the point,” he said on Hitz FM.
Black Sherif on Thursday released his 14-track debut album titled ‘The Villain I Never Was’ via RBA / EMPIRE.
